About Us
Hi there!
I'm Emily, founder and CEO of Vela. As someone who spent years frustrated by bras that pinched, slipped, and showed through everything I wore, I created Vela with one mission: to help women feel comfortable, confident, and free, starting with a bra that finally disappears under your clothes.
For years, I struggled with:
- Underwire digging in and leaving marks by the end of the day
- Straps slipping off my shoulders or showing under every nice top
- Not being able to wear backless, strapless, or low-cut outfits I loved
- Bulky padding that never looked natural
I tried every bra on the market, but nothing worked. That's when I knew there had to be a better way: support that's truly invisible, comfortable, and made to move with you.
At Vela, we believe a bra should never get in the way of how you want to look or feel. That's why we designed the Vela Jelly Bra with real solutions for real life:
✔ Adhesive, strapless, backless design that stays invisible under any outfit ✔ Soft jelly-gel lining that lifts naturally without digging in ✔ Breathable and lightweight, so you forget you're even wearing it ✔ Reusable and easy to wash, so you can wear it again and again
What makes us different?
- Women-first design. Every detail solves a real comfort problem
- Quality you can feel. Skin-safe, premium materials we never cut corners on
- 30-day guarantee. Love it or your money back
Hearing from customers is my favorite part:
"I can finally wear my backless dress with real support. Game changer!" — Sarah T.
"So comfortable I forgot I had it on. No more digging straps!" — Jessica R.
If you're ready to feel free, I invite you to try the Vela difference. Click below to discover our collection and join thousands of women who've already upgraded their comfort.
At Vela, we believe every woman deserves to feel confident in what she wears, with no compromises. Thank you for letting us be part of your journey. I can't wait for you to experience the difference!
With gratitude, Emily Founder & CEO, Vela